megamillions.com displaying its guts

I was curious to find out if there were winning numbers for the Mega Millions lottery (a multi-state lottery in the U.S.) and tried to go to megamillions.com, this is what I got (after a few minutes):

megamillions.com screen capture

Apparently it was a complete surprise that everyone would hit the site at 11:01 Eastern to find out the winning numbers. Whoever coded this site: why, why make the homepage of such a site dynamic?

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