This page derived from IAB Standards And Guidelines
IAB - Ad Unit Guidelines (formerly:
Ad Unit Guidelines)
The boxes below are created using CSS and may or may not work on all browsers.
The accuracy of this content is not guaranteed.
Use at your own risk.
The IAB should be consulted to verify any sizes.
Page provided by Artific Consulting LLC.
| IAB Rich Media In-Page Ad Unit Size | Unit Weights | Unit Timing | |
|---|---|---|---|
| Pixel Specs (width x height) | Kilobytes No Flash |
Kilobytes Flash |
Animation Limit (Initial Load Time) |
| Universal Ad Package Units | |||
| 728 x 90; 300 x 250; 160 x 600; | 20 KB | 30 KB | 15 seconds |
| 180 x 150 | 15 KB | 20 KB | 15 seconds |
| Other Units (Those in bold are existing standard IAB ad units |
|||
| 88x31; 120x30 | 5 KB | 5 KB | none |
| 120x60 120x90 230x33 | 10 KB | 10 KB | 15 seconds |
| 234x60 125x125 | 15 KB | 20 KB | 15 |
| 468x60 120x240 250x250 120x600 336x280 240x400 | 20 KB | 30 KB | 15 seconds |
| 728x210 500x350 720x300 550x480 | 30 KB | 40 KB | 15 seconds |