Advertising

Virtual advertising: Canadian network overlays Yahoo! ad on Apprentice

From the 15 Mar 2006 Globe and Mail: Global likes 'virtual' ads: A Candian firm, Casino Rama is paying CDN$10,000 to overlay the Yahoo! advertisment atop the NYC Taxi at the end of The Apprentice with its own ad. The ad is digitally inserted into CanWest Global Communications Corp.'s simulcast of The Apprentice. Casino Rama is paying less than $10,000 an episode for its virtual...

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DMI Google Ad Buy

Wow...the Drum Major Institute, an NYC area policy thinktank, created a report card for members of the NYS Legislature (rated one of the worst, most dysfunctional, in the US). The "wow" is for the Google Ad Buy they've done on the names of all NYS Legislators, including their rating in the text of the ad (which links to the report). Now, not only will these...

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